Esto No Es Pura Vida

“Esto No Es Pura Vida” – A Campaign Calling Out Costa Rica’s Hidden Wildlife Crisis Costa Rica is celebrated for its stunning biodiversity, eco-tourism industry, and national slogan: Pura Vida. But behind the postcard-perfect reputation, a quieter crisis is unfolding- one that many visitors, and even residents, never see.

Every year, thousands of wild animals die from electrocution after coming into contact with uninsulated power lines and transformers. The problem is systemic, underreported and ongoing – despite an existing national decree that mandates wildlife-friendly electrical infrastructure. Now, a bold new awareness campaign is challenging the silence. Sign the petition today!